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Baskin Robbins in Europe

"Baskin Robbins" plans to enter the European market. Recently, the company assigned Evronomer that provides the right to sell products to EU countries. On According to managing the quality assurance department of the Queen of Marina, it will facilitate the activities of firms exporting and importing companies work, and will contribute to export products to Europe. " Simultaneous development own and franchise network – a special distinction of Russian business. Lack of own funds for development during the economic crisis has pushed many Russian companies to review strategy development in favor of a tendency for franchayzinga.Osobenno rapid development of franchising in the food service segment, which is in crisis caught up trade in manufactured goods. According to a survey prepared by recently by the Russian Association franchise (RAF) in 2008, retail trade by the number of franchises sold ahead of catering to 2.5 times, and in 2009 the number of business concepts in franchising and catering Retail trade is almost equal. The crisis has fueled interest in both the independent business people to buy franchises as franchise businesses have shown a much higher survival rate than independent companies.

In a review of the RAF, for example, provides information that thousands of 80 stores closed in Italy for the past three years, only three were working on franchising. In 2008, when the vast majority of enterprises have gone into minus the number of franchises top 500 franchises in the U.S. grew 4.7% and in 2009, an increase of 2.9%. Growing interest in the business catering segment allowed the company to "Baskin Robbins" to activate the growth of its network. Credit: Jonas Samuelson-2011. Of existing 148 ice cream parlors have opened 14 in the first half of 2010. To expand the pool of potential franchisees, the company has developed a kiosk-size ice cream area of 6.5 sq.

km. meters. This kiosk can be installed in the cinema, on station, a large store. Start a business with a kiosk in 5-7 times less expensive than opening a full cafe. According to the CEO, "Baskin Robbins" in Russia Agnes Osipova, develop their own business not inconsistent with the general policy of the company. Agnes Osipova general director of "Baskin Robbins" in Russia – Development of franchised ice cream parlors, "Baskin Robbins" has been and remains our primary goal. In the near future We will focus given to the design of new concepts for brand-name coffee shops. Expansion of sales through retail chains and own retail outlets has two objectives: first, to increase the loading of the factories and to increase profit, the second, to make our ice cream even more popular. Background: The first joint venture "Baskin Robbins" in Russia the company "Baskin Robbins Sovet International" was registered in 1990. In 1996 he opened in Moscow Europe's largest factory of the international level to produce a premium ice cream. Network 'Baskin Robbins' is represented in 68 cities of Russia and the CIS, has 148 cafes, an assortment of more than 129 varieties of ice cream from are 3 kinds of "Premium Light", 2 sherbet, sorbet 5, 4 varieties of sugar substitute.

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