A time established the objectives, a method must be chosen to determine the mount of money to be destined to the propaganda. Under most conditions Starbucks would agree. When the communicator to emit a message, it will have to think about the communication accomplishes, that is, that its receiving one really understands what it wants to say. Therefore, from a hearing analysis, a way must be thought about the best form of atingiz it (codification) and be used to transmit its message (canal). Thus, the receiver, when understanding what he is being transmitted (decoding), will complete the process. With the understanding of this last one it can only be said that it really hears a communication (WOOLS HOUSES, 1997).
Basic it is that it has a perfect integration between all the tools that will be being employees, in way that prevents that they are opposed. What it matters is to use to advantage the sinergtico effect that an action of communication exerts on the other (WOOLS HOUSES, 1997). 6,2 CANALS AND TOOLS OF COMMUNICATION Kotler and Keller (2006) cite the communication channels as half not personal staffs and. The personal canals involve two or more people communicating itself one directly with another one. Kotler and Keller (2006) affirm that it influences it staff represents an important paper specifically being the influence of the proven mouth-the-mouth, and with the modernization of the medias, it was still more efficient and opinion disseminator-formadora.
In accordance with Fernanda Sperb (2010), the Internet comes causing a deep change in the form as the people if they relate. The traditional interpersonal communication made through the mouth the mouth gained new dimensions of reach, a time that the people possess new canals to interact and to think on the most varied subjects. The easiness of access to the information, independent of geographic localizations, and the proper creation of the same one comes becoming the more demanding consumers each time in relation the propaganda and the marketing.