In Germany
The magnitude, in which a company is engaged and the way in which it would like to introduce its services, further limit the possibilities. Exposures that offer the chance to involve their own employees, can be much more attractive than those where only a financial support is required. Starting points for the company’s own actions and attractive options for communication can be more criteria. A challenge is always to establish that achieved the desired internal effects social commitment as sustainable in the company Let. In any case, the entire management behind the commitment should be. It is also important to communicate the measures planned at an early stage intra-corporate with the necessary background information. Already from the outset should employees from different divisions can be included on the entire selection and development process involved and active and also actively engage and take over tasks.
The requirement profile is clear, it is to find the appropriate organization or institution. In Germany alone, there are for example more than 70,000 clubs and organisations, so facing the agony of choice. A local engagement on the ground, this is of course easier, finally knowing the own environment. But already when you in a big city or even nationally or internationally wants to engage, it is already complex. Professional support by an appropriate expert can be quite useful. A challenge in agreeing a partnership as well as the future together is that sometimes different interests and cultures meet. So, the motivation of the organization or institution primarily on the purpose and the range of services of the organization is aligned.
Processes are often entirely different than in a company, organisational structures are not always comparable. It is with great mutual understanding and mutual tolerance to come together and to understand gradually each other better in the course of time, to come together and to find its own ways of cooperation. Conclusion summing up corporate citizenship is independent for each company – from its size – an excellent option, to achieve not only the contribution to social development to make, but at the same time with this commitment an extremely versatile and sustainable benefits for the development of its own business. That means but also move away from the past practice of donations towards a self-conscious acting as a corporate citizen. Jorg Mann
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