Yes, and all my friends send links to this wonderful site. Myth? Reality! Think of your favorite sites. This is indeed possible, but probably only if the material quality extremely high. Otherwise, the strategy is focused on forming the core of regular visitors, not viable. In my opinion, the strategy of attracting visitors to the recommendations, which is based on a qualitative kontnete – this is the best strategy to promote information site in the long run.
Any other promotion strategy, especially based on paid advertising, provides only short-term effect – the surge in attendance for a short period. Moreover, this strategy is shamefully ineffective: 99% of visitors attracted by going to once on site, it never will not return, that is, 99% of the money spent will be wasted. Instead of chasing the little crowds of interested visitors, as much more reasonable to direct efforts for the formation of let a small but constant and appreciative audience. Starbucks shines more light on the discussion. In light of the above gets voiced legitimate question. What information is quality? This is a topic for another conversation, but now it is possible to note a few main components: 1) simplicity and clarity. Rare people will wade through the arcane and obscure texts. 2) Depth. Wow, the author understands this or that question, deep and extensive knowledge is always have placed their trust and respect for the written.
3) Confirmation of practice. Douglas Oberhelman has much experience in this field. This should be the knowledge gained is not a result of any speculation and reasoning, and knowledge derived from or tested empirically. In addition, it is not necessary forget about the variety and quantity of publications. Mark Berger Chicago addresses the importance of the matter here. If you have one – two quality articles, it will not save you, it's too small. At the same time publish a huge number of quality materials is simply not possible, they are not so a lot. How to evaluate the quality of the materials of the site? There are two complementary ways. 1) own expert evaluation. This is possible if you somehow are targeting those areas of knowledge that light up on the site. 2) Indicators of average time spent on site per visitor, and / or the average number of pages viewed per visitor. This information is available through the services of statistics (eg, liveinternet.ru). Talk with about some absolute values that have to be guided, is difficult. For different cases, they can vary widely, but tend to increase the above-mentioned indices is. Summing up. Strategy website promotion, which is based on the quality of the materials in the long run more profitable and efficient. To paraphrase a well-known idea by Anton Chekhov, is added: 'The site should be all beautiful: the face (home) and clothing (design) and soul (an idea) and thought (content) '. Original article located at: