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But we must bear in mind that each topic should be placed on your page and any additional material pertaining to this subject, reference should be to (Other than the main site menu). To explain this, we give an example: Imagine that you are selling online musical instruments. Consider a page on which the information about the guitar, you have to offer. On this page must be located Photography (photography) and a detailed description of the goods. If visitors want to get more information about a product, for example, specifications or user manual, which can be downloaded from the site, they should be (theoretically) allowed to go to a page that also can be placed any other information relating to the goods. It's very simple (and common) to place the material on this page is not related to this product that you think will be interesting to the visitor. Do not let the user to stay on track, piling up information on another page products.

It is likely that potential customers come to the right on this page, because they wanted to. Placement on the page for more information about the latest flutes in stock will not establish contact with visitor. Perhaps the reason that web designers fall into this trap, is that they try to apply the techniques used in print advertising. In print advertising you are given the place a certain size to placing information about the product. Sometimes designers forget that the sites are dynamic and may represent more than just one page. Splash page visitors come to your site to find information and often the first thing they see is the splash page. In most cases, this homepage is not anything useful to the visitor and is not compatible in appearance and impression to the rest of the site. In general, the sole purpose of a splash page – to give a certain "coolness" at the entrance to the site.

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