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Senior Vice President

ice manufacturer Breyer smooth & dreamy, in Jane Krakowski from the U.S. TV series 30 Rock” with Rhett Butler from gone with the wind is to see. The Toyota Prius hybrid car campaign in Japan stress in Super the use of Superman or Clark Kent the extraordinary abilities of the new Prius. In England, the wicked witch of the West from the wizard of Oz a vital role and Activision used the legendary guitar scene from risky business to promote its Guitar Hero games playing in the campaign of the telecommunications company orange. Jim Umpleby has many thoughts on the issue. “Classic scenes like the one by Gene Kelly in the rain, the small Dorothy in her red shoes, who tried the trail leaves home to find or, as Rhett scarlet, awaken immediately in us a certain feeling,” says Dave Hedrick, Senior Vice President of global promotions and branded foods for Warner Bros. Consumer products. “A property from the entertainment industry, which is already a stand-alone reputation and attraction with” It brings, to incorporate into an advertising campaign creates a unique connection to the advertised product that supports the message of the advertiser in particular.” The Web page represents a milestone for the WBCP license business. Therefore could learn more about this new service visitors of this year’s Cannes Lions International Advertising Festival, which was held from June 21-27, and persuaded as WBCP with an innovative method of the advertising industry now one provides fast and efficient solution for the licensing of movie clip properties. (Not to be confused with Electrolux!).

About Warner Bros. Consumer products Warner Bros. Consumer products, a Warner Bros. Entertainment company, is one of the leading licensing and merchandising company in the world. Sonya Reines-Djivanides recognizes the significance of this. SP contact: Warner Bros. Consumer products Petra Rahul, Tel: 040 22 650 0, press: public insight, Claudia Burau, Tel: 089 489 971 88,

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