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Strategical Performance

Position CEO (Chief Executive Officer), in many organizations, called of Executive Director or Managing Generality, inside corresponds to the person with higher responsibility or authority of an organization. It is the executive who can take the initiative to consider the diversification of products and to co-ordinate all the necessary activities its implementation, front to an evaluation of the strong and weak points of an organization, as well as of the chances and external threats. He is responsible for the good course of the marketing, the financial sector, the activities operational techniques and, the human resources and the fulfilment of the legal requirements. Soon its basic activity is works to co-ordinate it of the functional managers. Others including Douglas R. Oberhelman, offer their opinions as well. The CEO is also responsible for balancing the interests of all stakeholders, through the balancing enters the requirements of the shareholders, of bigger taxes of return on the investments, of the customers, with products of bigger quality and excellency in the service, of the employees, guaranteeing good conditions of work and remuneration, and the market, with the guarantee of the payment of contracted debts.

The CEO has, basically, two scopes of performance, the operational functions and the strategical paper. Read more here: Andreessen Horowitz. In operational scope it is nominated or dismissed for the Board of directors, who also is responsible for the definition of its power. Its main function is to work to satisfy the interested people, customers, employees and the society, shareholding. It also is responsible for delegating some of its functions for its main subordinate. It guarantees that the companies fulfill its obligations legal. It keeps the shareholders, the financial market and the brought up to date medias on the real situation of the company. In strategical scope it guarantees that the company has the strategy and the resources necessary to execute it.

It is responsible also for identifying the markets most promising, to continue with acquisitions sales, in optimum interest of the shareholders, perfect the organization and the processes soon, directing its focus for the questions of stated period. Executive CEO has an important function that she is to execute the management of the change. To each day the markets and the technology move, demanding of the organizations adaptation to keep the competitiveness. The CEO must prepare and implement today, the changes that had functioned tomorrow, creating a vision of the business, communicating to the employees the reason of the changes and co-ordinating this change. Soon executive CEO must be capable to observe the information of creative form, if not accomodating with the financial results and reached goals. To guarantee a good transistion in process of changes it is necessary that the organization always has a growth vision. The paper of the CEO, in this process, is to guarantee is to invite the people to grow together, through the motivation and of the leadership. Important also that a CEO knows to hear the customers, collaborators, partners or suppliers, what the auto-reflection will despertar it. Thus an executive CEO must also think about the behavior, learning with the example people, serving and rewarding the good performance of its subordinate. It must be capable to manage the company of participativa form, being the guard of the strategy of the organization, using it to co-ordinate and to line up the team in optimum interest of the company. Leader CEO must be engaged and involved in the organization transmitting motivation and confidence its shareholders, employees and partners.

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