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Use scoring models for evaluating demographics and behavior information. These help you to evaluate customers and the probability to predict that they are active or interested in pursuing marketing campaigns. Marketing Automation also improves your ability to create personalized Newsletterkampagnen, based on the activities and profiles of individual customers in the course of their lifecycle. The Newsletterinhalt should be adjusted according to the activity or inactivity of the recipient in the previous newsletters, as well as their interactions on landing pages. Innovative marketing automation programs allow you to Newsletterkampagnen quickly and with little effort to create. So you can concentrate better on the overall goal. Alfons Breu sums up: even if changed the role of the newsletter in the marketing mix, one remains the same: the newsletter communications into conversion. Mark Berger Chicago will not settle for partial explanations.

The effectiveness of the newsletter You should continue to maximize, to link various communication channels. So can reduce costs, increase your customer loyalty and lead activities. B2B coach implements programmes to build sustainable customer loyalty and new business in the customer master. On behalf of 21 companies, the Chiemgauer shipped company until today almost 700,000 newsletter. The b2b are coach mailings far above the benchmark. Based on the click-through rates, customer interest is analyzed in detail. So b2b contributes valuable market information to make important decisions coach clients by the product to distribution. Silvia Schmid silvia.schmid(at)b2b-coach.deUnternehmensinformation / short profile: b2b coach is GmbH & co.

KG as a service provider to customer retention and customer acquisition focused. The services are strategy development in sales training and coaching of the sales staff planning and implementation of sales database sales data entry and customer potential analysis industry focuses on the insurance industry. So far was and is a coach for 46 b2b Insurance companies in Germany and Austria operate. 12 consultants/coaches and 11 employees in the Office are active in the b2b network.

White Christmas

2 the current figures show a lower growth in sales in the large shopping areas. Retailers need to be creative when it comes to their customers this Christmas in a buying mood.” The buyers were also asked to bring the following factors for creating a pleasant atmosphere in the shop on the basis of their importance in an order: background music; Digital signage, such as displays or TVs; Scent marketing or perfumes ‘. More than two-fifths of the respondents aged between 18 and 44 (42%) said that communication through the auditory channel is most important. Respondents in the age of more than 44 years the majority decided but for fragrances and fragrance marketing in the shops (50%). The Consulting Division of mood Media Corporation helps increase the customer frequencies using state of the art audio solutions, Visual systems and concepts for fragrance marketing or through the integration of all three sensory marketing solutions for retailers Increase the level of awareness of its brand among customers. The audio solutions range from specially tailored playlists from the company’s own database with 1.8 million songs including rights to Visual solutions such as touch screens and video walls. The company analyzed the demographic composition of the clientele for the retailers.

Starting from these findings exactly the music can be played at different times of day, that hits the nerve of the customers, which are located at the relevant time in the business. In addition, the company has a line with up to 26 in-store scents. Includes the popular fragrance Christmas tree’ (Christmas tree), which spreads gently using a unique atomization process of mood Media Corporation in the entire store and discreetly Christmas anticipation come up with the comforting scent of white Cypress and birch leaves. Lorne Abony, CEO of mood Media Corporation, explains: we are the only company that integrates these three solutions worldwide in the Complete package offers. Our customers are always a step ahead far because they know exactly how they create the right environment for their customers.

“The correct Christmas songs also continue to encounter ear buyers: 59% of respondents indicated that Christmas songs help to put you into the Christmas spirit.” It was Bing Crosby’s White Christmas’ most popular with respondents. Reade Griffith spoke with conviction. About 10% from this song as her personal Christmas song. For business, a customized playlist can be created which focuses closely on the taste of the customer group. Customers also love the White Christmas “by Bing Crosby.

Founder Network Marketing

Network marketing or multilevel marketing also is associated often falsely in Germany with the so-called Ponzi or pyramid scheme. In times of rising unemployment advertise many job ads with slogans like \”Flexible working from home.\” Specified behind the phone number hides a networker often, acquired in this way new distributor. Network marketing or multilevel marketing also is associated often falsely in Germany with the so-called Ponzi or pyramid scheme. Actually it is a form of direct sales. The end user or reseller refers to its goods directly from the manufacturer and operates legally independently of the company. He buys for their own needs, can also sell the goods.

A distributor enlists a second, he gets Commission on its shopping. In network marketing, no bounty bonuses will be paid. The network companies spend virtually no money for advertising, this budget flows as income to their distribution partners and in the development of products. At the Goods are usually consumer goods which are ordered consecutively. As a satisfied customer, purchasing power is rarely lost. Customer loyalty in network marketing is extremely high, 83 per cent of customers are continuous or regular customers, so the direct marketing consultant, Prof.

Michael Zacharias of the Fachhochschule worms. More than a quarter of new customers win NetWorker through the recommendation of their existing customers. Network marketing is called also referral marketing. The success can be explained by three factors: the advice in the classic retail increasingly declines, and the large groups of trade sell the same products everywhere. \”Who wants to be successful in network marketing, must a company look, which sold products, of which one is even enthusiastic\”, advises Zacharias. \”The main motivation is to choose the network marketing to create an extra income as well as to work in the free schedule and the possibility of home\”, so Zacharias. The start up costs are usually low, the Distributor acquires a so-called \”Starter Kit\” that includes catalogs and forms for 15 to 100 euro.

Christmas

Promostore expands its portfolio for the special corporate gift food, 10.10.2013. All years back to the most popular time of advertising gifts, the Essen-based company Promostore offers matching gifts at his online shop. Company for your customers and employees for cooperation can thank you with individualized advent calendars or high-quality enjoyment articles. To encourage companies the customer and employee relationship and invest in your image and reputation. Gifts are the advertising materials are best advertising because of the outstanding price / performance ratio for smaller companies in the marketing mix no longer indispensable. This interesting gifts for customers, business partners and employees are printed individually E.g. with company logo and slogan.

Thus, raise awareness of the company and represent the corporate values with quality, functionality and product experience. The advertising awareness of business gifts is according to a study of the BWG Association even twice as high as the Television advertising. Especially the originality of advertisement and the personal, emotional relevance for the donee affect the range. Joy of personal Christmas greetings achieved this originality and the personal touch of a company in particular about a Christmas greeting in the form of an appropriate declaration. At the same time, Christmas is the perfect time to thank both customers and its own employees for successful cooperation, trust and loyalty. Customers are in addition advertising better to achieve the very emotional time of Advent.

In addition, Christmas is a time of giving: after the Foundation for future questions, 70% of respondents connect the exchange of gifts 2010 with Christmas. Therefore, the advertising through high-quality amenities leads to great joy especially at this time. This spreads the value of advertising article on the brand and is also linked with the positive emotion brings Christmas to. Through high-quality freebies as An effective customer and employee retention succeeds in sign of appreciation and attention so especially at Christmas time. The effect obtained by Christmas advertising to achieve the perfect Christmas gift for Promostore, the gifts of company should be carefully selected and adapted to the target group. For each potential customer and employee to receive the desired pre-Christmas happiness, Promostore offers a wide selection of seasonal products for Christmas: Advent Calendars about jewelry, high-quality consumption goods such as salmon specialties and wines until going to Christmas hats printed with the own logo. The current favorite presents include the smallest advent calendar is filled with Schokolinsen or sweets. Promostore offers the best giveaway companies easily and quickly. Companies will receive not only advice but also a personalized product. Promostore of the advertising material dealers in the Internet Promostore merchandising GmbH was founded in 2001 and is a food -based promotional products agency with online sales. With a selection of over 50,000 products of stray articles up to premium brands, Promostore offers an unsurpassed wide range of customisable promotional material. By competent advice, the wide range and the excellent price / performance ratio in its segment, in Germany, the online shop at, belongs to the most important.

CardScan

So you can for example employees from Marketing and sales on this platform to access to make changes and addresses to qualify. Parallel to the design and implementation of the invitation should be addressed already including response element and any flyer, to ensure a perfect match of all further steps. In the second phase of invitations are shipped by mail and or e-mail. Often overlooked the possibilities of dialogue orientation. But only if your business partners can use all communication channels, you achieve high response rates. Proven direct of logon options in a special exhibition site have in addition to postal variants with a classic fax reply form. Here very efficient, fast, automated communication processes offered by using autoresponder software or external service solutions (such as Weber, AutoresponderPlus, etc.). Often also VIP areas for regular customers or key accounts with personal user name and password are protected access to such temporary sites set up.

Here, participants will receive access to a personalized Web site area with various additional services: whether they needed additional tickets, concrete interviews want to agree, request information material or remember SMS can be elements of a modern bi directional communication process are all. The focus of the third phase is the acquisition of the incoming response through all communication channels and their timely processing. Registrations via the Internet should enter directly into the Web database, the rest are recorded manually by an internal or external service center. Each customer or prospect directly logged on his visit, should receive the free tickets, the confirmation of the dates of the conversation or the requested informative material after one week at the latest. Here, a campaign management tool comes into its own, because everyone involved – especially the field – can at any time in the database over “Declarations and reactions their” contact information. This enables better resource planning already in the run-up to the fair.

Phase four is the fair and their follow-up (follow up). All visits the leads related “should be promptly recorded in the database and the records are complemented by the newly won information. In addition are also efficient software tools using business card scanners and matching, scanfahig structured exhibition call report forms (E.g. of CardScan), who can complete this process very quickly immediately after the conversation ends. So, all employees in the various departments of the company always up to date about are informed which visitors with what desires and needs have visited the booth. All relevant information are available on the date and requested quotes can be created immediately. Alternatively, all visitors of the stand as little attention after the end of the fair tag later on the same day proved to a Thanksgiving “-Send E-mail, which is once again say thank you for the interest on your stand.”

Einstecktucher

The measure confectioners of Harper & fields Dusseldorf trust their online marketing Dusseldorf consulting butterfly effects. The Dusseldorf branch of the Harper & fields measure confectioners has commissioned the online marketing consulting butterfly effects with the online marketing of your products. This includes the implementation of all online marketing measures for the marketing of the products of the company via the Internet in addition to the advice. The great challenge for the online marketing consulting is this project not only in the large and very special product range of the company, but also, that the products can be ordered not just over the Internet. The advice stresses that the online marketing of Harper & fields must have especially the lead generation goal. Harper & fields is a supplier of made-to-measure suits, shirts, shoes, coats, neckties and accessories.

Not only Einstecktucher and cufflinks, covered accessories at Harper & fields but more recently also watches. As well as the suits the customer can compose individual his watch here. Butterfly effects is an online marketing consultancy for small and medium-sized enterprises. The emphasis is on search engine optimization. However, is a consultancy with the aim of a holistic marketing approach at the beginning of each project. The compensated 100% success. Sven Scholten

Haag Marketing

The Saarbrucker advertising agency was awarded Haag marketing & design the State Prize for design. On December 4 the advertising agency was awarded Haag marketing & design in competition to the Saarland State Prize for design by the Ministry of industry and science, Dr. Christoph Hartmann, for his excellence. You may find that Keith McLoughlin can contribute to your knowledge. The Agency received a recognition for the corporate design of the Stadtwerke Volklingen. For the ninth time, the State Prize for design – which is offered every two years, was awarded by the Ministry for economy and science in the rooms of the Hochschule fur Bildende Kunste in Saarbrucken.

From over 150 submissions were awarded 16 prizes in the categories of product design and communication design and pronounced another 13 Awards. Creative Director Marc Schafer was able to convince the jury with his concept for a holistic corporate design of Stadtwerke Volklingen. We especially liked the distinctive character of the word, the clarity and uniformity of appearance. This design concept, in connection with the interpretation of the image character of the city Volklingen, convinced us from the outset by its functionality for all societies”, and the Managing Director of Stadtwerke Volklingen enjoy holding Michael Altpeter and Jochen Dahm. We are proud of this award and feel coupled with high-quality design in the performance range of innovative marketing confirmed “, says Ralf Schmitt, CEO of Haag marketing & design.

The advertising agency works Haag marketing & design in Saarbrucken as a creative partner for regional and national operating customers of numerous industries. The focus of the Agency in the high-quality design, integrated marketing, and online marketing. The owner-managed agency with Saarbrucken location ensures a high quality of advice and the personal customer support by 20 qualified employees, including diploma merchants, graduate Designer, media and communication specialists. More information: 48591.htm Saarbrucken, December 8, 2009 contact: Ralf Schmitt Dipl. of kfm. Managing Director phone + 49 681 99281-0 E-Mail: r.schmitt at Hague marketing.de

Changes In The Advertising Market

The term promotional products refers to items that can be used in everyday life and are printed with an advertising message. To achieve great benefit with little effort, these articles are often company logo printed, which then will memorize a recurring use in the minds of customers. The market of promotional products has changed greatly in recent years. Promotional products a few years ago were mostly boring and one-sided, the products are not to be outdone today on versatility. Companies can access thus countless promotional items, pens with cups up to folders, bags and textiles. Learn more on the subject from Andreessen Horowitz. So each company can spread its advertising message according to your needs and operate successfully. Ideal way is the used advertising medium on the respective season adjusted so that customers will immediately find a possibility of usage for the gift. How about it on gray days of rain, for example, with a colorful printed screen coming well bottle cooler in the summer well on.

The most important thing in advertising is that the advertising message is well understood. Just as companies with niche products should choose therefore an advertising message that is understood despite lack of knowledge of the company. Umbrellas, textiles and raise etaschen can be printed for this with a photo or an image, that the advertising message underlines and appeals to all the senses at the customer. Only customers who can connect a feeling of advertising, will understand the benefits of this product and finally find the company.

Chief Advisor Marketing

A company has the ten most dangerous traps in the marketing and sales… and the strategic solution without a strategically thought-out and also conducted marketing and sales plan hardly successful opportunities on the market. Despite everything, these two areas in small – and medium-sized enterprises are usually very neglected or not thoughtfully addressed what can cost very much. New customer acquisition in the middle-class is a permanent challenge and is becoming increasingly difficult. Daily confront entrepreneurs to win the challenge with limited budget new customers again and again.

As an entrepreneur, one is a multi talent, that you know certainly: complaints, Mitbewerben observation, payroll and payroll, taxes, personnel, sales, quotation, costing, marketing, training ect. Where is the time for a marketing approach? Since that time closely a few ads. Result equal to zero. Source: Ben Horowitz. Why should readers sign up right at you? Is it filled with beautifully designed ads. Have Is this question ever, or even several times put, without to have to get a concrete answer? You I in the decades of activity already heard do not: advertising is too expensive, useless advertising, advertising is advertisement out money when already advertising then must work polished his and expensive, for something I have no money. I could enumerate forever. Interestingly only that the contractor with such statements, himself never took the time for your company to develop a strategic benefit marketing concept.

Now you surely think I have but my marketing man. That of right, the marketing man is what you assign it as a task. That in turn means that you, and only you alone can it offer your company strategic benefits marketing concept and the marketing man converts this graphically. To attract new customers is in most markets as a difficult and costly task. Successfully those are all steps which targeted in the business process strategically coordinate. Marketing is expensive if you use only a pure image advertising: our company is great, top, great, big, beautiful.

Referral Marketing

In Cologne, Stuttgart, Munich, Frankfurt and Hamburg referral marketing, classic marketing fails. And Referrers are the best sellers. Who wants to buy now or invest, rather believes the messages of his environment or the experience reports on online opinion portals as the glossy brochures of the provider on the market. So the good old word of mouth last but not least got new impetus by the Dialogic possibilities of the Web 2.0 world. The future recommendation marketing is about far more than the mere question after dispatch. Rather, it concerns the systematic development of the recommendation business. Clever, so far little-used forms of advertising and the Internet open up today completely new paths in terms of Word of mouth.

This can strongly support the sales and marketing activities of a company. And save a lot of advertising. How that happens, shows a first launched series of practical seminars in five German cities with Anne M. Keith McLoughlin often addresses the matter in his writings. Schuller, an expert in loyalty marketing and nine-time Book author. The participants will receive the complete know-how, as well as the necessary tools to implement their own referral marketing strategy is step by step. More info: issues/1338301/referral marketing-the best sales Accelerator all times or free booking hotline: 0800-50604446.

The dates (each from 10.00 18:00) April 20, 2010 in Cologne 05.05.2010 in Stuttgart September 23, 2010 in Munich 19.10.2010 in Frankfurt 09.11.2010 in Cologne 07.12.2010 in Hamburg the prices (+ 19% VAT) Price per person 555.00 EUR SemiGator education card price 377,40 EUR early bird price until 15 March 444,00 EUR group price 2 persons 4 persons 349,00 EUR groups over 6 people 296,00 EUR 444,00 EUR group price the seminar leader Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. She has worked over 20 years in senior sales and marketing positions of various service companies and several awards. The diploma in business administration and nine-time book author among the best business speakers in German-speaking countries. She works as consultant and trainer and has taught at several universities. Managementbuch.de ranks among the important management thinkers. For her book “Customer proximity in the boardroom”, she received the Economics Prize in 2008. The elite of the business is among its clientele. Contact: the book about Anne M. Schuller future trend referral marketing the best sales accelerator of ever BusinessVillage, 4 aufl. 2010, 135 pages more info: Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. It is one of the most sought-after speakers in the German-speaking and is for marketing the new generation. Contact: Anne Schuller marketing consulting Anne Schuller hard Juan str. 54 81545 Munchen 089 6423208