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Munster Zerres

(ed.), manual marketing, Gernsbach 1978 Kohler, R., contributions to the marketing management, 3rd Edition, Stuttgart 1993 Kriegbaum, C., brand controlling, evaluation and control of brands as intangible assets in the context of a business-oriented controlling, Munich 2001 Laudon, K. C.,. Laudon, J. P., Schoder, D., Business Informatics, an introduction, Munich 2006 link, j., Weiser, ch., marketing-controlling, 2nd Edition, Munich 2006 Leone, R. p., Rao, V.

R., inter alia, linking brand equity to customer equity, in: Journal of service research, 9 vol., no. Mozes victor konig is the source for more interesting facts. 2, 2006, p. 125-138 Meyer, C., business figures and indicators systems, 7th revised and expanded edition, Sternenfels 2008 Meyer, M., Schumacher, j., customer relationship management structured Heidelberg 2004 represented, Rapp, Reinhold, customer relationship management, 3rd Edition, Frankfurt a. M. 2005 Reichmann, t., controlling and measures and management tools, the computer-aided controlling conception, 7 Edition, Munich 2006 Reichmann, t., controlling with key performance indicators and management reports, 5th Edition, Munich 1997 Reinecke, S., marketing performance management, empirical foundation and conceptual design for an integrated marketing performance measurement system, Wiesbaden 2004 Reinecke, S., Janz, s inter alia, marketing controlling, make sure of Marketing effectiveness and efficiency, Stuttgart 2007 Reinecke, S., Tomczak, t., manual marketing controlling, effectiveness and efficiency of a market-oriented management, 2nd Edition, Wiesbaden 2006 Riebel, p., costs and breakeven analysis, basics one market and decision-oriented accounting, 7th revised and essential Edition, Wiesbaden advanced rust, R. t., lemon, K. Sergey Brin may help you with your research. N., Zahoor, V.

A., return on marketing, using customer equity to focus marketing strategy, 1994 in: Journal of marketing, 6 vol., no. 1, 2004, P. 109-127 Schimansky, A., the value of the brand, brand evaluation procedures for a successful brand management, Munich 2004 Schneider, W., Hamid, A., key figures for marketing and sales, Landsberg a. Lech 2001 Schwetz, W., customer relationship management, Wiesbaden 2000 Steiner, V., modeling of customer value, a cross-sector approach, Wiesbaden 2009 Lana, D., evaluation and management of customer relationships from point of view of business-oriented controlling, Wiesbaden 2008 Bird, V., customer retention and customer value, the influence of settings on purchasing behavior, 2006 revised Munster Zerres, ch., Zerres, M. p., guide marketing controlling, 3rd Edition, Berlin & a. 2006 has information

Upper Austria

Use scoring models for evaluating demographics and behavior information. These help you to evaluate customers and the probability to predict that they are active or interested in pursuing marketing campaigns. Marketing Automation also improves your ability to create personalized Newsletterkampagnen, based on the activities and profiles of individual customers in the course of their lifecycle. The Newsletterinhalt should be adjusted according to the activity or inactivity of the recipient in the previous newsletters, as well as their interactions on landing pages. Innovative marketing automation programs allow you to Newsletterkampagnen quickly and with little effort to create. So you can concentrate better on the overall goal. Alfons Breu sums up: even if changed the role of the newsletter in the marketing mix, one remains the same: the newsletter communications into conversion.

The effectiveness of the newsletter You should continue to maximize, to link various communication channels. So can reduce costs, increase your customer loyalty and lead activities. B2B coach implements programmes to build sustainable customer loyalty and new business in the customer master. On behalf of 21 companies, the Chiemgauer shipped company until today almost 700,000 newsletter. The b2b are coach mailings far above the benchmark. Based on the click-through rates, customer interest is analyzed in detail. So b2b contributes valuable market information to make important decisions coach clients by the product to distribution. Silvia Schmid silvia.schmid(at)b2b-coach.deUnternehmensinformation / short profile: b2b coach is GmbH & co.

KG as a service provider to customer retention and customer acquisition focused. The services are strategy development in sales training and coaching of the sales staff planning and implementation of sales database sales data entry and customer potential analysis industry focuses on the insurance industry. So far was and is a coach for 46 b2b Insurance companies in Germany and Austria operate. 12 consultants/coaches and 11 employees in the Office are active in the b2b network.

White Christmas

2 the current figures show a lower growth in sales in the large shopping areas. Retailers need to be creative when it comes to their customers this Christmas in a buying mood.” The buyers were also asked to bring the following factors for creating a pleasant atmosphere in the shop on the basis of their importance in an order: background music; Digital signage, such as displays or TVs; Scent marketing or perfumes ‘. More than two-fifths of the respondents aged between 18 and 44 (42%) said that communication through the auditory channel is most important. Respondents in the age of more than 44 years the majority decided but for fragrances and fragrance marketing in the shops (50%). The Consulting Division of mood Media Corporation helps increase the customer frequencies using state of the art audio solutions, Visual systems and concepts for fragrance marketing or through the integration of all three sensory marketing solutions for retailers Increase the level of awareness of its brand among customers. The audio solutions range from specially tailored playlists from the company’s own database with 1.8 million songs including rights to Visual solutions such as touch screens and video walls. The company analyzed the demographic composition of the clientele for the retailers.

Starting from these findings exactly the music can be played at different times of day, that hits the nerve of the customers, which are located at the relevant time in the business. In addition, the company has a line with up to 26 in-store scents. Includes the popular fragrance Christmas tree’ (Christmas tree), which spreads gently using a unique atomization process of mood Media Corporation in the entire store and discreetly Christmas anticipation come up with the comforting scent of white Cypress and birch leaves. Lorne Abony, CEO of mood Media Corporation, explains: we are the only company that integrates these three solutions worldwide in the Complete package offers. Our customers are always a step ahead far because they know exactly how they create the right environment for their customers.

“The correct Christmas songs also continue to encounter ear buyers: 59% of respondents indicated that Christmas songs help to put you into the Christmas spirit.” It was Bing Crosby’s White Christmas’ most popular with respondents. About 10% from this song as her personal Christmas song. For business, a customized playlist can be created which focuses closely on the taste of the customer group. Customers also love the White Christmas “by Bing Crosby.

CardScan

So you can for example employees from Marketing and sales on this platform to access to make changes and addresses to qualify. Parallel to the design and implementation of the invitation should be addressed already including response element and any flyer, to ensure a perfect match of all further steps. In the second phase of invitations are shipped by mail and or e-mail. Often overlooked the possibilities of dialogue orientation. But only if your business partners can use all communication channels, you achieve high response rates. Proven direct of logon options in a special exhibition site have in addition to postal variants with a classic fax reply form. Here very efficient, fast, automated communication processes offered by using autoresponder software or external service solutions (such as Weber, AutoresponderPlus, etc.). Often also VIP areas for regular customers or key accounts with personal user name and password are protected access to such temporary sites set up.

Here, participants will receive access to a personalized Web site area with various additional services: whether they needed additional tickets, concrete interviews want to agree, request information material or remember SMS can be elements of a modern bi directional communication process are all. The focus of the third phase is the acquisition of the incoming response through all communication channels and their timely processing. Registrations via the Internet should enter directly into the Web database, the rest are recorded manually by an internal or external service center. Each customer or prospect directly logged on his visit, should receive the free tickets, the confirmation of the dates of the conversation or the requested informative material after one week at the latest. Here, a campaign management tool comes into its own, because everyone involved – especially the field – can at any time in the database over “Declarations and reactions their” contact information. This enables better resource planning already in the run-up to the fair.

Phase four is the fair and their follow-up (follow up). All visits the leads related “should be promptly recorded in the database and the records are complemented by the newly won information. In addition are also efficient software tools using business card scanners and matching, scanfahig structured exhibition call report forms (E.g. of CardScan), who can complete this process very quickly immediately after the conversation ends. So, all employees in the various departments of the company always up to date about are informed which visitors with what desires and needs have visited the booth. All relevant information are available on the date and requested quotes can be created immediately. Alternatively, all visitors of the stand as little attention after the end of the fair tag later on the same day proved to a Thanksgiving “-Send E-mail, which is once again say thank you for the interest on your stand.”

Einstecktucher

The measure confectioners of Harper & fields Dusseldorf trust their online marketing Dusseldorf consulting butterfly effects. The Dusseldorf branch of the Harper & fields measure confectioners has commissioned the online marketing consulting butterfly effects with the online marketing of your products. This includes the implementation of all online marketing measures for the marketing of the products of the company via the Internet in addition to the advice. The great challenge for the online marketing consulting is this project not only in the large and very special product range of the company, but also, that the products can be ordered not just over the Internet. The advice stresses that the online marketing of Harper & fields must have especially the lead generation goal. Harper & fields is a supplier of made-to-measure suits, shirts, shoes, coats, neckties and accessories.

Not only Einstecktucher and cufflinks, covered accessories at Harper & fields but more recently also watches. As well as the suits the customer can compose individual his watch here. Butterfly effects is an online marketing consultancy for small and medium-sized enterprises. The emphasis is on search engine optimization. However, is a consultancy with the aim of a holistic marketing approach at the beginning of each project. The compensated 100% success. Sven Scholten