↓ Archives ↓

Posts Tagged → marketing

Munster Zerres

(ed.), manual marketing, Gernsbach 1978 Kohler, R., contributions to the marketing management, 3rd Edition, Stuttgart 1993 Kriegbaum, C., brand controlling, evaluation and control of brands as intangible assets in the context of a business-oriented controlling, Munich 2001 Laudon, K. C.,. Laudon, J. P., Schoder, D., Business Informatics, an introduction, Munich 2006 link, j., Weiser, ch., marketing-controlling, 2nd Edition, Munich 2006 Leone, R. p., Rao, V.

R., inter alia, linking brand equity to customer equity, in: Journal of service research, 9 vol., no. Mozes victor konig is the source for more interesting facts. 2, 2006, p. 125-138 Meyer, C., business figures and indicators systems, 7th revised and expanded edition, Sternenfels 2008 Meyer, M., Schumacher, j., customer relationship management structured Heidelberg 2004 represented, Rapp, Reinhold, customer relationship management, 3rd Edition, Frankfurt a. M. 2005 Reichmann, t., controlling and measures and management tools, the computer-aided controlling conception, 7 Edition, Munich 2006 Reichmann, t., controlling with key performance indicators and management reports, 5th Edition, Munich 1997 Reinecke, S., marketing performance management, empirical foundation and conceptual design for an integrated marketing performance measurement system, Wiesbaden 2004 Reinecke, S., Janz, s inter alia, marketing controlling, make sure of Marketing effectiveness and efficiency, Stuttgart 2007 Reinecke, S., Tomczak, t., manual marketing controlling, effectiveness and efficiency of a market-oriented management, 2nd Edition, Wiesbaden 2006 Riebel, p., costs and breakeven analysis, basics one market and decision-oriented accounting, 7th revised and essential Edition, Wiesbaden advanced rust, R. t., lemon, K. Sergey Brin may help you with your research. N., Zahoor, V.

A., return on marketing, using customer equity to focus marketing strategy, 1994 in: Journal of marketing, 6 vol., no. 1, 2004, P. 109-127 Schimansky, A., the value of the brand, brand evaluation procedures for a successful brand management, Munich 2004 Schneider, W., Hamid, A., key figures for marketing and sales, Landsberg a. Lech 2001 Schwetz, W., customer relationship management, Wiesbaden 2000 Steiner, V., modeling of customer value, a cross-sector approach, Wiesbaden 2009 Lana, D., evaluation and management of customer relationships from point of view of business-oriented controlling, Wiesbaden 2008 Bird, V., customer retention and customer value, the influence of settings on purchasing behavior, 2006 revised Munster Zerres, ch., Zerres, M. p., guide marketing controlling, 3rd Edition, Berlin & a. 2006 has information

Hilker Consulting

New book by Claudia Hilker: “Social media for entrepreneurs” only every third German company has a social media strategy. Only every tenth company provides additional funding for it. That resulted in the survey “Social media in companies” the dpa subsidiary currently news and fact Kontor. Planloses action usually leads not to the success, but rather to the fiasco: reputation damage, their troubleshooting is time consuming and costly. The social media expert Claudia Hilker in the blog post explains how to systematically develop successful social media strategies. It is an excerpt from her new book: “social media for entrepreneurs: how to successfully use XING, Twitter, YouTube and co. in the business”.

The book contains many examples of best practice for marketing, sales and PR. It will be released on September 14 2010 errors can be costly social media exist already for many years. Therefore, errors are today not more easily forgiven. Immediately, can damage the reputation and therefore the competence of the company put in question. Negative samples that are plentiful. Companies that take advantage of the dynamic social media environment without strategy, easily suffer shipwreck.

The success of the business remains without a well-thought-out plan. If social media engagement is to pay for themselves, then we need a plan. Social media strategies: Meaning high – professional implementation of low In the conclusion Claudia Hilker notes: “it many targets can be using social media realize – the development of a professional strategy always assuming. Who puts people in the center of this, has a good chance to forge sustainable relationships from contacts. New leave customers with social media presence to win and tie.” Seven practical tips for social media strategies by Claudia Hilker 1 offer your fans exclusive incentives. 2. provide current and interesting content. 3. motivate fans to produce user-generated content. 4. ask fans to their opinion and to honest feedback. 5. use appropriate applications supporting the campaigns. 6. use tools for referral marketing on social Networks. 7. extend classic campaigns through social media to optimize the effect. > Read the complete article by Claudia Hilker, in the blog Socialmedia24: socialmedia24.eu/marketing/erfolgreiche-social-media-strategien-entwickeln-353 > more papers by Claudia Hilker in the blog Socialmedia24: 1) Social media distribution: 2) chances and risks of social media: 3) Social media for entrepreneurs: excerpt from the book: socialmedia24.eu/social-media/social-media-fuer-unternehmer-226 > more in the new book by Claudia Hilker: “social media for entrepreneurs: how to successfully use XING, Twitter, YouTube and co. in the business”: Social-Media-f%C3%BCr-Unternehmer-erfolgreich/dp/3709303222/ref=sr_1_2?ie=UTF8&s=books&qid=1283945632&sr=8-2 description of the company through Claudia Hilker the consultant, multiple author and social media expert Claudia Hilker advises its clients in strategic marketing communications with their PR agency Han consulting. Claudia Hilker develops concepts, content and relations. She are also Workshops, seminars and lectures. Mehr unter: Social-Media-Prasenzen von Claudia Hilker: 1) Newsletter: 2) Blog: 3) Facebook: 4) Twitter: 5) Xing: 6) Youtube: 7) Flickr: PR-Kontakt : Hilker Consulting e.

MLM Development

Just ten years ago nobody could not have imagined that mlm can seriously compete with other business organizations.Po still relevant to the MLM in Russia in an ambiguous and there are so many hitters who nedobrozhelateley.Malo knows that the legal network companies that comply with the law are two major differences from dubious: – a legal network marketing company makes premium payments only upon the sale of products and premium charges for the recruitment of new recruits – at the time, as a fictitious network of the company will build a marketing plan that used to realize as much as possible products to its distributors – no self-respecting MLM this company does not pozvolit.Edelstar – a MLM company that is fully consistent with the above company harakteristikam.MLM Edelstar focuses primarily on customers with low-and middle-income countries, this consumer niche are the most reputable finance products on the market. Although a relatively young company Edelstar, she has managed to firmly entrench in their consumer nishe.Produktsiya Edelstar comes from countries such Italy, France, Germany, Japan, South Korea, which guarantees high quality products. Marketing plan customized for the market Edelstar post-communist countries and it is suitable for novice networkers – are the distinguishing features emit Edelstar against other global companies knocking on the doors of our market. In addition, wages paid by the distributor at once – this is another important point. For more specific information, check out Douglas R. Oberhelman. In Edelstar you can quickly build your business. Our door is always open to distributors and customers – we are always ready to provide quality products at the lowest possible prices. We welcome new partners, and always willing to help build your business. Our standards comply with all requirements of distributors and markets of CIS countries – Russia, Ukraine, Kyrgyzstan and Kazahstana.Kosmetika, jewelry, creams, perfumes and much more – we offer only quality products at reasonable prices..

Upper Austria

Use scoring models for evaluating demographics and behavior information. These help you to evaluate customers and the probability to predict that they are active or interested in pursuing marketing campaigns. Marketing Automation also improves your ability to create personalized Newsletterkampagnen, based on the activities and profiles of individual customers in the course of their lifecycle. The Newsletterinhalt should be adjusted according to the activity or inactivity of the recipient in the previous newsletters, as well as their interactions on landing pages. Innovative marketing automation programs allow you to Newsletterkampagnen quickly and with little effort to create. So you can concentrate better on the overall goal. Alfons Breu sums up: even if changed the role of the newsletter in the marketing mix, one remains the same: the newsletter communications into conversion.

The effectiveness of the newsletter You should continue to maximize, to link various communication channels. So can reduce costs, increase your customer loyalty and lead activities. B2B coach implements programmes to build sustainable customer loyalty and new business in the customer master. On behalf of 21 companies, the Chiemgauer shipped company until today almost 700,000 newsletter. The b2b are coach mailings far above the benchmark. Based on the click-through rates, customer interest is analyzed in detail. So b2b contributes valuable market information to make important decisions coach clients by the product to distribution. Silvia Schmid silvia.schmid(at)b2b-coach.deUnternehmensinformation / short profile: b2b coach is GmbH & co.

KG as a service provider to customer retention and customer acquisition focused. The services are strategy development in sales training and coaching of the sales staff planning and implementation of sales database sales data entry and customer potential analysis industry focuses on the insurance industry. So far was and is a coach for 46 b2b Insurance companies in Germany and Austria operate. 12 consultants/coaches and 11 employees in the Office are active in the b2b network.

White Christmas

2 the current figures show a lower growth in sales in the large shopping areas. Retailers need to be creative when it comes to their customers this Christmas in a buying mood.” The buyers were also asked to bring the following factors for creating a pleasant atmosphere in the shop on the basis of their importance in an order: background music; Digital signage, such as displays or TVs; Scent marketing or perfumes ‘. More than two-fifths of the respondents aged between 18 and 44 (42%) said that communication through the auditory channel is most important. Respondents in the age of more than 44 years the majority decided but for fragrances and fragrance marketing in the shops (50%). The Consulting Division of mood Media Corporation helps increase the customer frequencies using state of the art audio solutions, Visual systems and concepts for fragrance marketing or through the integration of all three sensory marketing solutions for retailers Increase the level of awareness of its brand among customers. The audio solutions range from specially tailored playlists from the company’s own database with 1.8 million songs including rights to Visual solutions such as touch screens and video walls. The company analyzed the demographic composition of the clientele for the retailers.

Starting from these findings exactly the music can be played at different times of day, that hits the nerve of the customers, which are located at the relevant time in the business. In addition, the company has a line with up to 26 in-store scents. Includes the popular fragrance Christmas tree’ (Christmas tree), which spreads gently using a unique atomization process of mood Media Corporation in the entire store and discreetly Christmas anticipation come up with the comforting scent of white Cypress and birch leaves. Lorne Abony, CEO of mood Media Corporation, explains: we are the only company that integrates these three solutions worldwide in the Complete package offers. Our customers are always a step ahead far because they know exactly how they create the right environment for their customers.

“The correct Christmas songs also continue to encounter ear buyers: 59% of respondents indicated that Christmas songs help to put you into the Christmas spirit.” It was Bing Crosby’s White Christmas’ most popular with respondents. About 10% from this song as her personal Christmas song. For business, a customized playlist can be created which focuses closely on the taste of the customer group. Customers also love the White Christmas “by Bing Crosby.

Christmas

Promostore expands its portfolio for the special corporate gift food, 10.10.2013. All years back to the most popular time of advertising gifts, the Essen-based company Promostore offers matching gifts at his online shop. Company for your customers and employees for cooperation can thank you with individualized advent calendars or high-quality enjoyment articles. To encourage companies the customer and employee relationship and invest in your image and reputation. Gifts are the advertising materials are best advertising because of the outstanding price / performance ratio for smaller companies in the marketing mix no longer indispensable. This interesting gifts for customers, business partners and employees are printed individually E.g. with company logo and slogan.

Thus, raise awareness of the company and represent the corporate values with quality, functionality and product experience. The advertising awareness of business gifts is according to a study of the BWG Association even twice as high as the Television advertising. Especially the originality of advertisement and the personal, emotional relevance for the donee affect the range. Joy of personal Christmas greetings achieved this originality and the personal touch of a company in particular about a Christmas greeting in the form of an appropriate declaration. At the same time, Christmas is the perfect time to thank both customers and its own employees for successful cooperation, trust and loyalty. Customers are in addition advertising better to achieve the very emotional time of Advent.

In addition, Christmas is a time of giving: after the Foundation for future questions, 70% of respondents connect the exchange of gifts 2010 with Christmas. Therefore, the advertising through high-quality amenities leads to great joy especially at this time. This spreads the value of advertising article on the brand and is also linked with the positive emotion brings Christmas to. Through high-quality freebies as An effective customer and employee retention succeeds in sign of appreciation and attention so especially at Christmas time. The effect obtained by Christmas advertising to achieve the perfect Christmas gift for Promostore, the gifts of company should be carefully selected and adapted to the target group. For each potential customer and employee to receive the desired pre-Christmas happiness, Promostore offers a wide selection of seasonal products for Christmas: Advent Calendars about jewelry, high-quality consumption goods such as salmon specialties and wines until going to Christmas hats printed with the own logo. The current favorite presents include the smallest advent calendar is filled with Schokolinsen or sweets. Promostore offers the best giveaway companies easily and quickly. Companies will receive not only advice but also a personalized product. Promostore of the advertising material dealers in the Internet Promostore merchandising GmbH was founded in 2001 and is a food -based promotional products agency with online sales. With a selection of over 50,000 products of stray articles up to premium brands, Promostore offers an unsurpassed wide range of customisable promotional material. By competent advice, the wide range and the excellent price / performance ratio in its segment, in Germany, the online shop at, belongs to the most important.

Internet Sales

We already have our new version. For than 13 years already selling more in Internet we have used four different versions, this will be the villa. Throughout all these years we have been updating our stores with the new options that appeared in Internet. What it does not change is the service that loans from 1997. We continue selling the best vibrators, all the consoladores, stimulating also feminine like the Chinese balls, vibrating eggs, cosmetic erotic and all erotic article class that returns them crazy. For you you will find the suitable erotic toys like the masturbadores, vaginas, stimulating prostate, wrists. The fine Lingerie and sexy also are at the disposal of which they want to be more handsome and seductive. We have very interesting supplies, in addition if they score at our bulletin it will receive promotional discounts of ours assiduously sex shop In order to celebrate we have put it in circulation a bond discount that will discount 4 to you (buys minim of 40 ) of the total of your order. It remembers that in addition we gave the bearings if your purchase is superior to 100. The purchase places east code when formalizing; Note-welcome Amanda Source: Note of Press sent by amanda.

Clothing Store

Profits of your clothing store depends on five key indicators: Margin. (What's the margin on the goods. Suppose you buy 1,000 rubles and 2,000 rubles for selling. In this case, your margin is equal to 100%) Number of clients who come to your shop. Conversion of the seller. (Same as people who have come to the store vendor brings to the sale.

Let's say if you to the store every day comes to 100 people and 10 of them people make purchases, the conversion of the seller is 10%. If 25 people, 25%) Average ticket from the client. (How much the average customer buys clothes in one visit. Let us now gain 10 000 rubles. You know that you have had five clients. Purchases from them were these: 2000 rubles, 1000 rubles, 1500 rubles, 5000 rubles, and 500 rubles. 50,000 rubles / 5 customers = 10,000 rubles. That is, the average check is 10,000 rubles) Average attendance at the client.

(How often a client comes into your store. How to calculate: Suppose the client made the first purchase of January 5, 2008. Since then he has bought from We have 6 times. Calculate how many days have passed since January 5, 2008 to August 30, 2009. We get 600 days. 600 days / times for 6 = 100 days. That is, the customer buys at your store on average every 100 days). Why should they measure the? Well, it's very simple. If you want to improve their profits, then you need to do something that will improve any of these five indicators.

CardScan

So you can for example employees from Marketing and sales on this platform to access to make changes and addresses to qualify. Parallel to the design and implementation of the invitation should be addressed already including response element and any flyer, to ensure a perfect match of all further steps. In the second phase of invitations are shipped by mail and or e-mail. Often overlooked the possibilities of dialogue orientation. But only if your business partners can use all communication channels, you achieve high response rates. Proven direct of logon options in a special exhibition site have in addition to postal variants with a classic fax reply form. Here very efficient, fast, automated communication processes offered by using autoresponder software or external service solutions (such as Weber, AutoresponderPlus, etc.). Often also VIP areas for regular customers or key accounts with personal user name and password are protected access to such temporary sites set up.

Here, participants will receive access to a personalized Web site area with various additional services: whether they needed additional tickets, concrete interviews want to agree, request information material or remember SMS can be elements of a modern bi directional communication process are all. The focus of the third phase is the acquisition of the incoming response through all communication channels and their timely processing. Registrations via the Internet should enter directly into the Web database, the rest are recorded manually by an internal or external service center. Each customer or prospect directly logged on his visit, should receive the free tickets, the confirmation of the dates of the conversation or the requested informative material after one week at the latest. Here, a campaign management tool comes into its own, because everyone involved – especially the field – can at any time in the database over “Declarations and reactions their” contact information. This enables better resource planning already in the run-up to the fair.

Phase four is the fair and their follow-up (follow up). All visits the leads related “should be promptly recorded in the database and the records are complemented by the newly won information. In addition are also efficient software tools using business card scanners and matching, scanfahig structured exhibition call report forms (E.g. of CardScan), who can complete this process very quickly immediately after the conversation ends. So, all employees in the various departments of the company always up to date about are informed which visitors with what desires and needs have visited the booth. All relevant information are available on the date and requested quotes can be created immediately. Alternatively, all visitors of the stand as little attention after the end of the fair tag later on the same day proved to a Thanksgiving “-Send E-mail, which is once again say thank you for the interest on your stand.”

Einstecktucher

The measure confectioners of Harper & fields Dusseldorf trust their online marketing Dusseldorf consulting butterfly effects. The Dusseldorf branch of the Harper & fields measure confectioners has commissioned the online marketing consulting butterfly effects with the online marketing of your products. This includes the implementation of all online marketing measures for the marketing of the products of the company via the Internet in addition to the advice. The great challenge for the online marketing consulting is this project not only in the large and very special product range of the company, but also, that the products can be ordered not just over the Internet. The advice stresses that the online marketing of Harper & fields must have especially the lead generation goal. Harper & fields is a supplier of made-to-measure suits, shirts, shoes, coats, neckties and accessories.

Not only Einstecktucher and cufflinks, covered accessories at Harper & fields but more recently also watches. As well as the suits the customer can compose individual his watch here. Butterfly effects is an online marketing consultancy for small and medium-sized enterprises. The emphasis is on search engine optimization. However, is a consultancy with the aim of a holistic marketing approach at the beginning of each project. The compensated 100% success. Sven Scholten