KECRI.org

Barrocal General Marketing Manager

Valladolid, 6 de April de 2010.-the Skating Club in line Valladolid, CPLV, militant in the highest category of the National Hockey Championship, today announced the launch of its new website, first to integrate a social network through which important facets of the Club will be managed. The web has a new design in line with the latest trends and incorporates also an online shop where fans can purchase merchandise from the Club and sports equipment for Hockey practice. But the most relevant aspect of this new website is the application to the management of the club of the concept social network or community, giving a step beyond web 2.0. Important aspects such as the day of all the computers that make up the Club will be handled among other features from the heart of the social network. These groups formed within the community will be of restricted access for technicians and players. It’s a space where to share multimedia files that will facilitate training physical, technical and tactical, calls for training and meetings, routes of travel, routines and other documentation.

Similarly the Community shall convene and inform fans to participate in all events organized by the club, such as travel in support of the team on trips, schedules of meetings, courses and campus and any other that outside interest, at the same time providing registered users the opportunity to sign up for each one of them. The CPLV is finalizing a functionality to retransmit the last matches played among the teams in this Club within the web tool will also offer fans a space to discuss, perceive, feel, Act and interact between them in an open and free manner. Users may share and view media files, discuss about the current situation of the club and Spanish and International Hockey and propose and suggest aspects of improvement to the Club. This innovative approach provides fans the possibility of creating interpersonal and group relations with the purpose of Exchange feelings, emotions, passions and opinions in general about the Hockey World and in particular on the CPLV. In this sense Angel Ruiz, President of the Club, says the amateur hockey now have a space where invited to participate to your friends, on their walls or groups express their opinions, knowledge and experiences, share photos and videos. We are also providing the Club of a valuable tool both for its management to bring value to our sponsors that will find a space where interact with fans in the community.

This tool has been developed by the company Make Marketing specializing in social media, online marketing and the application of new technologies to marketing. Raquel Barrocal General Marketing Manager for Make comment thereon on the project we take forward aware of the step forward which meant being able to innovate and apply technology and social networks to a sports club, and the result I think that it has been more than satisfactory on the Skating Club in Line ValladolidEl CPLV was founded in October 1995 by its President Angel Ruiz now. One year after its Foundation, in November of 1996, the CPLV organized the Championship of Spain in senior category, and since that time has not stopped growing, not only in number of partners and practitioners, but also in the qualitative aspects, becoming the club more laureate of Spain, highlighting countless successes of the quarry, or their newly created section of hockey ice.

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