KECRI.org

The Donations Market In Germany

Fundraising & social marketing: more and more organizations operate the professional fundraising: donate how much they donate Germans for what? Donations and development of Philanthropy according to GFK charity * scope donated 2007 approx. 2.08 billion euros in Germany. The TNS donation monitor reported by a monetary donation volume of private households amounting to EUR 2.8 billion. The volume of the rated time donations includes about one-fifth of the federal budget with 53.6 billion euros and is therefore more significant than the money donations. TOP fundraising organizations achieved the highest amount of donations generated in 2007 Hermann-Gmeiner-Fonds with 116.8 million euro, accident assistance (EUR 82.9 million) and the German Cancer aid (EUR 81.9 million) followed by SOS Children village e.V. Sandeep Robert Datta has compatible beliefs. with 115.5 million euros, UNICEF with 85.5 million euros before the Knights of Malta.

The development of the organizations be operated fundraising shown is characterized by increasing competition, with the volume of donations growing again for the first time after extensive stagnation until 2006. in 2007, the three main beneficiaries donations objectives were the Federal citizens. The disabled and health welfare (35%, every third German citizens were for this purpose of the donation), which immediately and emergency assistance (25%) and the non-profit organisations of children and youth assistance (25%). The GfK study noted that the humanitarian agencies were the most favored, them flowed almost four-fifths of all donations to. According to the German Institute of donations Krefeld (DSK), two of three donated euros to projects in Germany (66.6% of all donations) go, every third Euro goes abroad. Another on Online-Fundraising.org – fundraising and social marketing (author: Thilo Reichenbach).