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Costa Smeralda Organized Resort Paradise

Costa Smeralda in the translation from Italian Emerald Coast, which is very accurately conveys the prevailing color of the sea-scape of the northern coast of Sardinia. In the early 1950s, the Costa Smeralda, formerly known as District 'Monty Mola di', is a wild poberzhe north-eastern Sardinia, with deserted beaches, white sand and granite rocks of fantastic shapes. This region was at that time almost uninhabited, there was virtually no roads and any infrastructure. Then very few people in the world knew about this wonderful nook in Sardinia, Sardinia and she was considered inhospitable land and inhabited by gangsters. In the early 1960s, employee World Bank, Mr. Duncan Miller, was sent to Sardinia to see the results of a large campaign of extermination. He was so fascinated by the pristine beauty of the island of Sardinia, which has convinced a group of friends to visit this land.

Among his friends was a young Harvard graduate Prince Karim Aga Khan IV, who saw Monty di Mola, immediately realized the unlimited commercial value of several kilometers of pristine beaches on the north-east of Sardinia. At the However, he felt a deep sense and irresistible attraction to the land. This was the beginning of a great business initiative, which made a wild region off the coast of northeastern Sardinia in an organized resort paradise. In 1962 a group of industrialists and financiers from different countries, led by Prince Karim Aga Khan IV, was a consortium called the Costa Smeralda. The main idea of the consortium was to arrangement of the north-eastern coast of Sardinia in order to implement large-scale project for the development of elite tourism in the municipalities of Arzachena and Olbia in part.

In a short time the consortium has acquired about three thousand hectares of coastal land to the north-east of Sardinia. The project included the construction of the airport, the establishment of airlines, construction of five star hotels and luxury villas, observing certain strict rules by which the virgin coastal landscape of Sardinia in the north-eastern part remained untouched and preserved until today. In order to protect and preserve the land and the environment on the Costa Smeralda was prohibited plant, many plant species. Incredible attention to the environment and the manifestation of uniformity in the architectural ensemble of the Costa Smeralda are the main objectives of this project. The first luxury hotels and exclusive villas on the Costa Smeralda was put into operation already in 1963 – 1964, respectively. This time can be called a new era in the history of economic development Gallura (northern coast of Sardinia). At this point in Arzachena some extent Sardinia get their new "glam" look. The world elite starts sezhatsya on the Costa Smeralda in the summer months, seeking refuge from annoying fans and curious paparazzi. The world-famous movie stars, sports and show business here are accustomed to a luxury and at the same time quiet and solitude in an ecologically clean region surrounded by the unique maritime landscape of Sardinia. The capital and heart of the Costa Smeralda is the small town of Porto Cervo. Today, Porto Cervo offers everything you need to meet the needs of vacationers elite: the beautiful beaches (Lisha Ruyya, Romatstsino, Kapricholi, IL Pevero, La Chelvey, Rena Bianca Principe), marinas, trendy clubs and restaurants, luxury villas and hotels, sports facilities, golf courses, boutique clothing and accessories from leading designers from the world-famous. The symbols of the Costa Smeralda are the three Hotels: Cervo, Cala di Pitritstsa and Volpe. The hotels belong to the class of luxury and are well known in elite tourism.