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Hilker Consulting

New book by Claudia Hilker: “Social media for entrepreneurs” only every third German company has a social media strategy. Only every tenth company provides additional funding for it. That resulted in the survey “Social media in companies” the dpa subsidiary currently news and fact Kontor. Planloses action usually leads not to the success, but rather to the fiasco: reputation damage, their troubleshooting is time consuming and costly. The social media expert Claudia Hilker in the blog post explains how to systematically develop successful social media strategies. It is an excerpt from her new book: “social media for entrepreneurs: how to successfully use XING, Twitter, YouTube and co. in the business”.

The book contains many examples of best practice for marketing, sales and PR. It will be released on September 14 2010 errors can be costly social media exist already for many years. Therefore, errors are today not more easily forgiven. Immediately, can damage the reputation and therefore the competence of the company put in question. Negative samples that are plentiful. Companies that take advantage of the dynamic social media environment without strategy, easily suffer shipwreck.

The success of the business remains without a well-thought-out plan. If social media engagement is to pay for themselves, then we need a plan. Social media strategies: Meaning high – professional implementation of low In the conclusion Claudia Hilker notes: “it many targets can be using social media realize – the development of a professional strategy always assuming. Who puts people in the center of this, has a good chance to forge sustainable relationships from contacts. New leave customers with social media presence to win and tie.” Seven practical tips for social media strategies by Claudia Hilker 1 offer your fans exclusive incentives. 2. provide current and interesting content. 3. motivate fans to produce user-generated content. 4. ask fans to their opinion and to honest feedback. 5. use appropriate applications supporting the campaigns. 6. use tools for referral marketing on social Networks. 7. extend classic campaigns through social media to optimize the effect. > Read the complete article by Claudia Hilker, in the blog Socialmedia24: socialmedia24.eu/marketing/erfolgreiche-social-media-strategien-entwickeln-353 > more papers by Claudia Hilker in the blog Socialmedia24: 1) Social media distribution: 2) chances and risks of social media: 3) Social media for entrepreneurs: excerpt from the book: socialmedia24.eu/social-media/social-media-fuer-unternehmer-226 > more in the new book by Claudia Hilker: “social media for entrepreneurs: how to successfully use XING, Twitter, YouTube and co. in the business”: Social-Media-f%C3%BCr-Unternehmer-erfolgreich/dp/3709303222/ref=sr_1_2?ie=UTF8&s=books&qid=1283945632&sr=8-2 description of the company through Claudia Hilker the consultant, multiple author and social media expert Claudia Hilker advises its clients in strategic marketing communications with their PR agency Han consulting. Claudia Hilker develops concepts, content and relations. She are also Workshops, seminars and lectures. Mehr unter: Social-Media-Prasenzen von Claudia Hilker: 1) Newsletter: 2) Blog: 3) Facebook: 4) Twitter: 5) Xing: 6) Youtube: 7) Flickr: PR-Kontakt : Hilker Consulting e.