B2B Decisions Are Increasingly Made Via The Internet
Enhanced competitive edge and greater market success for AV companies with avipool.com * the Internet is the most important basis for investment decisions * 85% of B2B decision makers find suppliers via the Internet * online marketing increases competitive edge A study by virtual identity and Google has found that the majority of B2B decision makers now use the Internet as the basis for investment decisions. This underscores the important part that the avipool AV portal can play in increasing members’ market success. What’s more, the findings are further evidence of the necessity for online marketing and of the benefits avipool has to offer. In the consumer segment, the Internet has long acted as a virtual shopping mall. With just a few mouse clicks, users can call up comprehensive information on products and manufacturers, and place orders.
The increasingly important role of the Web in B2B is confirmed by a study conducted by virtual identity in cooperation with Google Germany. Based on some 1,000 telephone interviews with midmarket company bosses and managers, the study examined how B2B decision makers gather information in the run-up to investment decisions. The findings clearly show that the World Wide Web is increasingly involved in business decisions. The Internet is now becoming the most important source for users seeking market insight and information on their areas of specialisation. Search engines, corporate Web sites and, above all, dedicated industry Portal are now firmly established information sources and play on finacial important role in the success of investments. According to the study, while the relevance of traditional information sources such as trade journals and trade fairs is declining, search engines, company websites and dedicated portals are gaining significance as information sources and when it comes to successful investments. 85% of those polled reported that they had found suppliers via the Internet. The increasing use of the Internet by B2B decision makers so means that businesses wishing to thrive in the B2B space will have to step up their online activities.
As a result, companies’ success will online marketing a great extent on the success of their depend to. avipool, the new portal for the AV industry, is designed to meet these needs. The dedicated online platform provides interface between manufacturers, retailers, System Integrator and many customers in of sectors throughout Europe a wide variety. avipool enables AV specialists to target their potential customers directly. Registered members can quickly and easily publish details of their company on a portal aimed specifically at their target group. Integrated search functionality gives avipool a decisive edge over conventional search engines ensuring that members rank high in portal users’ searches. By publishing their company portrait on avipool.com, members raise their profiles on the Web, increase awareness of their products and services, and gain direct access to at audience interested in AV technology. Moreover, avipool actively provides effective online marketing, further increasing portal members’ competitiveness. About avipool avipool GmbH is portal operator of the professional online portal for media technology avipool.com. The portal serves manufacturers, service providers and users of the B2B sector as market place for contact and information. Registered users have the possibility to upload company and service profiles. In this way they customize the profiles for users via extensive filter possibilities. News, job and training offers on a daily basis complete the range. Due to a wide portal promotion avipool.com serves all participating AV companies as a support in online marketing and web business. Contact avipool GmbH Lenz dump 28 70192 Stuttgart press contact: Martin Elsner Tel. 0711 2500565
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