Laurels "Sport-masters do not give you sleep at night? We're glad to disappoint you: oust the leader, controlling almost 50% of the sportswear market in Russia, you are unlikely to succeed, but to win a slice place in the sun get well. The benefit of sports industry is one of the fastest growing in the world. Russia Business Forum also not been spared the wave of fashion for a healthy lifestyle. Today more than 10% of our fellow citizens are actively engaged in sports (for comparison to the U.S. for more than 40%). So we can say with confidence that the market growth potential is very large sporting goods.
Pootsenkam expert capacity of the Russian market is only 1% of the world, but even that figure in cash expression exceeds 1 billion – is something to think about, is not it? So you've decided to open a sports shop. Begin by selecting concepts. Suppose your funds are quite limited, and therefore the options for large multibrand supermarket fall away immediately, as do store format sport fashion – not too big a risk to guess public taste and to stay with a large volume of unsold balance far not cheap products. That remains? – Restrict the sale of the goods of one brand or open a specialty store. Well, as for the store monobrendovogo you bet on a well-known brand, you will automatically receive a powerful competitor in face of the network of sports shops, including the infamous "Sports Master, and the volume of their purchases far exceed your ability, and therefore the conditions of delivery they will be much more interesting.