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So you can for example employees from Marketing and sales on this platform to access to make changes and addresses to qualify. Parallel to the design and implementation of the invitation should be addressed already including response element and any flyer, to ensure a perfect match of all further steps. In the second phase of invitations are shipped by mail and or e-mail. Often overlooked the possibilities of dialogue orientation. But only if your business partners can use all communication channels, you achieve high response rates. Proven direct of logon options in a special exhibition site have in addition to postal variants with a classic fax reply form. Here very efficient, fast, automated communication processes offered by using autoresponder software or external service solutions (such as Weber, AutoresponderPlus, etc.). Often also VIP areas for regular customers or key accounts with personal user name and password are protected access to such temporary sites set up.

Here, participants will receive access to a personalized Web site area with various additional services: whether they needed additional tickets, concrete interviews want to agree, request information material or remember SMS can be elements of a modern bi directional communication process are all. The focus of the third phase is the acquisition of the incoming response through all communication channels and their timely processing. Registrations via the Internet should enter directly into the Web database, the rest are recorded manually by an internal or external service center. Each customer or prospect directly logged on his visit, should receive the free tickets, the confirmation of the dates of the conversation or the requested informative material after one week at the latest. Here, a campaign management tool comes into its own, because everyone involved – especially the field – can at any time in the database over “Declarations and reactions their” contact information. This enables better resource planning already in the run-up to the fair.

Phase four is the fair and their follow-up (follow up). All visits the leads related “should be promptly recorded in the database and the records are complemented by the newly won information. In addition are also efficient software tools using business card scanners and matching, scanfahig structured exhibition call report forms (E.g. of CardScan), who can complete this process very quickly immediately after the conversation ends. So, all employees in the various departments of the company always up to date about are informed which visitors with what desires and needs have visited the booth. All relevant information are available on the date and requested quotes can be created immediately. Alternatively, all visitors of the stand as little attention after the end of the fair tag later on the same day proved to a Thanksgiving “-Send E-mail, which is once again say thank you for the interest on your stand.”

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