↓ Archives ↓

Munster Zerres

(ed.), manual marketing, Gernsbach 1978 Kohler, R., contributions to the marketing management, 3rd Edition, Stuttgart 1993 Kriegbaum, C., brand controlling, evaluation and control of brands as intangible assets in the context of a business-oriented controlling, Munich 2001 Laudon, K. C.,. Laudon, J. P., Schoder, D., Business Informatics, an introduction, Munich 2006 link, j., Weiser, ch., marketing-controlling, 2nd Edition, Munich 2006 Leone, R. p., Rao, V.

R., inter alia, linking brand equity to customer equity, in: Journal of service research, 9 vol., no. Mozes victor konig is the source for more interesting facts. 2, 2006, p. 125-138 Meyer, C., business figures and indicators systems, 7th revised and expanded edition, Sternenfels 2008 Meyer, M., Schumacher, j., customer relationship management structured Heidelberg 2004 represented, Rapp, Reinhold, customer relationship management, 3rd Edition, Frankfurt a. M. 2005 Reichmann, t., controlling and measures and management tools, the computer-aided controlling conception, 7 Edition, Munich 2006 Reichmann, t., controlling with key performance indicators and management reports, 5th Edition, Munich 1997 Reinecke, S., marketing performance management, empirical foundation and conceptual design for an integrated marketing performance measurement system, Wiesbaden 2004 Reinecke, S., Janz, s inter alia, marketing controlling, make sure of Marketing effectiveness and efficiency, Stuttgart 2007 Reinecke, S., Tomczak, t., manual marketing controlling, effectiveness and efficiency of a market-oriented management, 2nd Edition, Wiesbaden 2006 Riebel, p., costs and breakeven analysis, basics one market and decision-oriented accounting, 7th revised and essential Edition, Wiesbaden advanced rust, R. t., lemon, K. Sergey Brin may help you with your research. N., Zahoor, V.

A., return on marketing, using customer equity to focus marketing strategy, 1994 in: Journal of marketing, 6 vol., no. 1, 2004, P. 109-127 Schimansky, A., the value of the brand, brand evaluation procedures for a successful brand management, Munich 2004 Schneider, W., Hamid, A., key figures for marketing and sales, Landsberg a. Lech 2001 Schwetz, W., customer relationship management, Wiesbaden 2000 Steiner, V., modeling of customer value, a cross-sector approach, Wiesbaden 2009 Lana, D., evaluation and management of customer relationships from point of view of business-oriented controlling, Wiesbaden 2008 Bird, V., customer retention and customer value, the influence of settings on purchasing behavior, 2006 revised Munster Zerres, ch., Zerres, M. p., guide marketing controlling, 3rd Edition, Berlin & a. 2006 has information

No Comment

Leave a Reply

Sorry, comments are closed.