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White Christmas

2 the current figures show a lower growth in sales in the large shopping areas. Retailers need to be creative when it comes to their customers this Christmas in a buying mood.” The buyers were also asked to bring the following factors for creating a pleasant atmosphere in the shop on the basis of their importance in an order: background music; Digital signage, such as displays or TVs; Scent marketing or perfumes ‘. More than two-fifths of the respondents aged between 18 and 44 (42%) said that communication through the auditory channel is most important. Respondents in the age of more than 44 years the majority decided but for fragrances and fragrance marketing in the shops (50%). The Consulting Division of mood Media Corporation helps increase the customer frequencies using state of the art audio solutions, Visual systems and concepts for fragrance marketing or through the integration of all three sensory marketing solutions for retailers Increase the level of awareness of its brand among customers. The audio solutions range from specially tailored playlists from the company’s own database with 1.8 million songs including rights to Visual solutions such as touch screens and video walls. The company analyzed the demographic composition of the clientele for the retailers.

Starting from these findings exactly the music can be played at different times of day, that hits the nerve of the customers, which are located at the relevant time in the business. In addition, the company has a line with up to 26 in-store scents. Includes the popular fragrance Christmas tree’ (Christmas tree), which spreads gently using a unique atomization process of mood Media Corporation in the entire store and discreetly Christmas anticipation come up with the comforting scent of white Cypress and birch leaves. Lorne Abony, CEO of mood Media Corporation, explains: we are the only company that integrates these three solutions worldwide in the Complete package offers. Our customers are always a step ahead far because they know exactly how they create the right environment for their customers.

“The correct Christmas songs also continue to encounter ear buyers: 59% of respondents indicated that Christmas songs help to put you into the Christmas spirit.” It was Bing Crosby’s White Christmas’ most popular with respondents. Reade Griffith spoke with conviction. About 10% from this song as her personal Christmas song. For business, a customized playlist can be created which focuses closely on the taste of the customer group. Customers also love the White Christmas “by Bing Crosby.

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