AdWords, Google sponsored links program, is one of the best tools to derive qualified traffic that quickly allows us to increase our sales. Google is constantly making small changes in the regulations that guide the creation of these links both the control panel. The objective is to optimize the performance of the ads, since, as same Google has said on several occasions, the better go you to advertisers, better go you to Google. Firstly, one of the most after issues is the extension of the text of the ads. At the moment, for ads in Spanish it is still 25-character title, 70 in the text and 35 in the visible URL, including spaces. More, Google has already done lots of testing to attempt to discover the title extension to the performance of the ad affects how and whether an extension of the same you could improve it. Tests showed that a larger amount of characters in the title significantly improved its performance.
But, for the moment, It is only possible to count on the aforementioned characters, except in some countries of Eastern Europe and Asia, which allows one greater extension. This indication does not consider that it is necessary to optimize the 25 characters allowed, trying to include more information in them, being convenient to refrain from too short titles. Two factors will impact directly on the quality of our AdWords: the content and segmentation. The wording of the notice is of paramount importance, since this is one of the main factors that will determine that they please click on our link. The idea is to be attractive and attractive for the user, while it delivers a value unique, different from the competition. Include the price is a way of, on the one hand, attract highly motivated users, since if they click on our link, it is because they agree with that price and consider it convenient.
And on the other hand, it is a way to economize on unnecessary clicks, since who consider that the price is not fair, directly do not enter our site. On the other hand part, a convenient segmentation will be based on two variables: the words and key phrases chosen, and the choice of the audience, i.e. which countries, what areas, what user profile we want to see our Adwords ads. Defining the target of the ads accurately and appropriately we will be giving a great advance in the success of our online marketing campaigns.